Creative Door Chain That Is Really Safe

Creative Door Chain That Is Really Safe: "

In many humorous cartoons we have saw paranoid people who lock their doors to a dozen locks but it usually doesn’t stop their pursuers. The door chain which theoretically doesn’t allow opening the door to a stranger. Although this stranger could stick his hand into the hole and unfasten the chain. Defendius is a system that can protect the stranger or you from opening the door fast. To open it a person need to carry the chain though a maze. It’s quite boring to do each time but what won’t you do for your own safety, right? Besides you’ll learn how to go through the maze very fast.

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White, male startup companies get funding for being white and male.

White, male startup companies get funding for being white and male.: "

This post was originally published at Restructure!

When top technology venture capitalist John Doerr decides which startup company to invest in, he consciously and deliberately chooses white males over women and racial minorities:

“That correlates more with any other success factor that I’ve seen in the world’s greatest entrepreneurs. If you look at Bezos, or [Netscape Communications Corp. founder Marc] Andreessen, [Yahoo Inc. co-founder] David Filo, the founders of Google, they all seem to be white, male, nerds who’ve dropped out of Harvard or Stanford and they absolutely have no social life. So when I see that pattern coming in — which was true of Google — it was very easy to decide to invest.”

However, Sharon Vosmek believes that this is not an “overt” bias, but rather a “hidden” one. It is just how venture capitals work:

Sharon Vosmek, CEO of venture accelerator Astia doesn’t think that VCs have an overt bias against women. Instead, it’s the way the venture-capital industry operates. Vosmek says that these “systematic or hidden biases” include:

1. that VCs hold clear stereotypes of successful CEOs (they call it pattern recognition, but in other industries they call it profiling or stereotyping.) John Doerr publicly stated that his most successful investments – and the no-brainer pattern for future investments – were in founders who were white, male, under 30, nerds, with no social life who dropped out of Harvard or Stanford (2009 NVCA conference).

In other industries—and if uttered by someone without a university education—people would call it “sexism”, “racism”, and “ageism”, but not in the technology venture-capital industry. Doerr sees a racial, gender, age “pattern” in which startups are successful, but such “pattern recognition” is misleading when startups led by women, racial minorities, and people over thirty may be unsuccessful because they are discriminated against and denied funding. The pattern may be systemic bias, instead of the inherent superiority of white men (under thirty).

Statistics show that women-led high-tech startups have lower failure rates than those led by men, and that venture-backed companies run by a woman had higher annual revenues than the norm but used less committed capital. However, counterintuitive, abstract statistics are less convincing than intuitive, concrete anecdotes for white men who believe in the unique cleverness and hard-working character of white men.

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Carnovsky's RGB wallpaper: new work

Carnovsky's RGB wallpaper: new work: "

Our post on Italian studio Carnovsky's wallpapers that react to different coloured lights has been our most-read story all year. Now, new versions of the wallpapers feature in an exhibition in Berlin, alongside more work exploring the same theme

As we explained in our original post, the designs were created for the Milan shop of Janelli & Volpi, a noted Italian wallpaper brand. Each features overlapping illustrations, different elements of which are revealed depending on whether a blue, green or red light is shone upon them.

The designs are now on show in an exhibition at the Johanssen Gallery in Berlin. There are three overlapping patterns, different elements of which are revealed according to the colour of the light shone upon them.

The show also features a series of prints based on playing cards. 'In
each there are printed three different playing cards: The overlapping
of colours mixes up the forms so that it is difficult to recognize
which figure is represented, an enigma that can be solved just through the
use of one of the coloured filters,' explains Carnovsky's Francesco Rugi.

The show is on until February 10. Details here

All photographs: Alvise Vivenza

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4 Things SMB Owners Must Do in 2011 Or Die

4 Things SMB Owners Must Do in 2011 Or Die: "

Oh my, how the world of local search has changed over the past 16 months. Heck, how it’s changed over the past month! It used to be that by localizing your content, claiming your site, and scooping up local citations, small business owners put themselves in a good spot to achieve high visibility in the search results. However, things have changed and they’ve gotten increasingly more complicated. As we approach 2011, I thought we’d take a look back at our 2009 post Small Business SEO: How To Launch That Web site to see what’s changed and what SMB owners need to know for the coming year.

Take good notes because there will be a quiz later. The quiz is called “Google”.

Step 1: Do Everything We Already Told You

I know. In an ideal world, a rash of new things entering the fray would mean that others had been de-valued, allowing you to shift your focus. Unfortunately, that’s not so much the case here. Small business owners truly have their hands full in the new and improved world of local. And you can blame Google for that. What all of this means is that if you haven’t finished the list we created for you last April, well, it’s still waiting for you. And you’re late. Do localize your content, claim your listings and find places to earn citations that will help Google associate you with a particular area. However, once you’re finished, there’s more. So keep going.

Step 2: Claim Your Google Places Listing

In April 2010 the world of local changed forever. It’s when Google made its local intentions clear with the release of Google Places. Just as Google had always prided itself in organizing the world’s information, Google Places looked to organize the world’s businesses. To date, more than 50 million places have been created. If yours isn’t one of them, you’re behind. This is something you can’t ignore.

To claim your Google Place Page, head over and add your business if it’s not already there. Fill our your profile with your basic information, service areas, payment options, hours, videos, photos and any other additional information that you feel is relevant. It’s really important that you take the time to fill out each and every section, including the area of photos. On October 27, Google showed a serious change to the search engine results page with Place Search What it did was replace the old local 7-pack with comprehensive local listings that put related business images and reviews directly under your Web site listing in the SERP. Yeah, they’re right there for everyone to see.

It’s massive. If you haven’t checked it out, do so now. You’ll start to see just how important your business’ Google Place page is.

Some tips to help you optimize your Google Place Listing

• As I mentioned, fill out every field. Many sources have stressed the importance of having a score of 100 on your Google Place Listing. Yes, I know, no one likes filling these things out but it’s important. Don’t give me lip.


• Include relevant keywords that best describe your products and services. That means not only including keywords relevant to what you do, but also where you do it. This is local search after all.


• Make reviews a priority: Reviews are becoming increasingly important for a number of reasons (which we’ll cover in a bit), however, in the world of Place Search, reviews for your business are appearing directly underneath your Web site listing. There’s no avoiding them, especially now that Google has, itself, gotten into the online review world.

There’s been a lot of activity happening with Google Places lately and, truthfully, it can be hard to stay on top of it. If you can only look toward one source to help you find the signal in the noise, I recommend Mike Blumenthal’s awesome local search blog .

Step 3: Check In to the Other “Places”

Google Places isn’t the only new addition that small business owners should be aware of. There’s been a lot of activity by social sites to get in on the local craze and to create resources for small business owners. While the numbers aren’t necessarily here (yet) to make these a huge priority, I would encourage small business owners to at least set up a presence and look for any potential.

Some places to keep your sights:

Facebook Places: Rumor is approximately 30 million of Facebook’s 150 million active users (that’s 6 20 percent for the math geeks) have tried Facebook Places. And while they’re nowhere near as active as rabid FourSquare users, the sheer size of Facebook’s audience means your business should be represented there. Even if you don’t plan to do much with Places right now, make sure your business is listed and that you’re watching who’s checking in.

The first step is to go to go to Facebook.com to check if your business is listed. If it’s not listed, you can add it by going to Touch.Facebook.com or accessing Places via the iPhone or Android app. If it listed, then you just have to claim it by clicking on the [is this your business?] link at the bottom of the page and going through the manual verification process. Once your listing is claimed, you’ll be able to merge your Facebook Place page with your company page. You can read more about how to do this via the Facebook Places Guide for Businesses.

Twitter Places: This past summer Twitter launched Twitter Places to give users “more context” for their tweets. Twitter Places allows users (and business owners) to ‘tag’ their tweets with a specific location. While we haven’t seen too much activity with Twitter Places over the past few months, there are rumors Twitter will soon be allowing business owners to claim their listings. While we wait for this to happen, I’d encourage SMB owners to set themselves up by at least creating a listing for their business. To do this, you’ll have to turn on Twitter’s location feature. When you tweet with geo-location signed on you’ll see an option to add your location. Once you click on it Twitter will show you a list of nearby places (if there are any) or you’ll be asked to add your own.

Like I said, we haven’t seen much from Twitter in terms of building this out, but who knows what’s on the horizon. Set your location now.

Yelp Check-In Offers: Over at SmallBizTrends last week I wrote about a few holiday gifts Yelp was offering SMB owners. One such gift is Yelp Check-In Offers, which gives business owners the ability to reward customers who check into their business via the mobile application. Each time a customer checks in, they can work toward unlocking special offers set up by the business owner giving them a percentage off, a fixed price or a free item. Because the goal of Yelp has always been to help users find the best business for their needs, these kinds of deals may prove to be quite lucrative for business owners. Yelp has also released better tracking to help SMB owners see which offers fare better and the traffic they’re getting. This is another avenue I’d really encourage small businesses to experiment with.

FourSquare: FourSquare has established itself as the leader in location-based applications. As a small business owner, even if you don’t have grand plans to start using this yet, you at least want to make sure that your business is represented and that the information is accurate. Because even if you’re not using it, your customers might be and you want to make sure they can find you. To add your business, you’ll first have to create to create an account. Once you do, you’ll be able to add a venue to the site. Once set up, you can choose to use FourSquare to offer special offers for your business, to share tips for consumers or take advantage of its analytics to get actionable information about your business. If you’re just getting started with FourSquare, I recommend you check out the FourSquare Business Guide that’s available.

Step 4: Focus On Reviews

If traditional search is all about links, then local search is all about reviews – getting them, making sure they’re good ones, and acquiring them from a bunch of different sites. This, in itself, is nothing new. Small business owners have been aware of the importance of reviews since Yelp, CitySearch and TripAdvisor first became popular. However, in 2011 reviews are going to take on a whole new level of importance. Why? Well, again, we can blame Google.

As previously noted, on October 27 Google previewed a pretty major change they’ll be making to search results – essentially breaking down the wall that once existed between local search and traditional search. Now anytime Google deems your search to be of local intent, you’ll be shown not only local listings, but photos, star counts and the number of reviews directly in the search results under your listing.

If that alone didn’t show you how seriously Google was taking results, on November 15 we saw Google Hotpot – Google’s very own online review platform. Google Hotpot is gathering the actual reviews, it’s also there to give Google the data that it needs to blend reviews with Social Search. Check out how Google is already recommending local businesses based on a user’s friend recommendations.

All signs are saying that reviews may become a stronger ranking signal in the future. And it may not just be the number of reviews, but the sentiment of that review that matters. As a small business owner, you need to be working on this now. Learn how to solicit reviews, how to manage reviews, how to respond to negative reviews and how to become an all-round review jedi before Google turns the switch.

As a small business owner, these are the areas I’d be most focused on right now. If it seems like a lot for one person to handle, it is. Google’s is upping the ante when it comes to local search and the business owners must find a way to stay up to date.

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Twenty Billionaires Who Started with Nothing

Twenty Billionaires Who Started with Nothing:
"America is the land of opportunity and these 20 billionaires are living proof that a humble beginning is no barrier to success in the U.S."

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ah, the little choices we make

ah, the little choices we make: "

Two years ago I did a radio interview about a company called “The Point”. The name of the company came from Malcolm Gladwell’s “The Tipping Point”. The idea was to use the web to facilitate collective action.

After the interview, I contacted the founder. We had lunch. He was brimming with ideas. But he was also really interested in… well… OrgTheory. He wanted to take the ideas we talk about on this blog and try to turn them into a company.

We talked a few more times after that. He wanted to know if I wanted to get involved. I decided it would be better to focus on my writing. But I did mention there were grad students who would love to spend time with his company; to mine it for data and hopefully help tweak the model too. In the end though, I couldn’t find anyone willing to pull themselves away from studies of status rankings and categorization.

By the by, Andrew Mason and I lost contact and that company became Groupon which has, apparently, been sold for $6 billion to Google.

Oops.

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Arsenic-eating microbe may redefine chemistry of life

Arsenic-eating microbe may redefine chemistry of life:
"Oddball bacterium can survive without one of biology's essential building blocks."

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Congressman wants WikiLeaks listed as terrorist group

Congressman wants WikiLeaks listed as terrorist group:
"Incoming head of House Homeland Security Committee says Wikileaks should be designated 'Foreign Terrorist Organization,' freezing funds and making support a federal felony."

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Fun Fishbowls

Fun Fishbowls: "

When I tell people I don’t really like cats or dogs they tend to react as though I’ve just said my favorite meal is barbecued baby with a side of roasted bunny. I’m just not a pet person, but if I were going to get a pet, it would probably be a fish. They’re low maintenance, pretty to look at (so many colors!), and with a mod fish bowl, they actually enhance your home—that’s my idea of the perfect pet!

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U.S. Smartphone Battle Heats Up: Which is the “Most Desired” Operating System?

U.S. Smartphone Battle Heats Up: Which is the “Most Desired” Operating System?: "

According to October 2010 data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones that run full operating systems.

The most popular smartphones are the Apple iPhone and RIM Blackberry, which are caught in a statistical dead heat with 27 percent of smartphone market share in the U.S. Twenty-two percent of smartphone owners have devices with the Android operating system.

Most Desired Operating Systems (OS):

When mobile users who planned to upgrade to a smartphone in the next year were asked about their next phone, Apple’s iOS and Android were tied for “most desired” operating system.

• Among users planning to get a new smartphone, current smartphone owners showed a preference for the Apple iPhone (35 percent), while 28 percent of both smartphone and featurephone planned smartphone upgraders indicated they wanted a device with an Android operating system as their next mobile phone.


• Featurephone owners planning to get a smartphone are less likely to have made up their mind about the OS they will choose: 25 percent were “not sure” what their next desired OS might be compared to 13 percent of smartphone owners. Those over 55 were markedly less certain than younger mobile users, with 27.8 saying they weren’t sure what kind of device they wanted next, compared to 12.2 percent of those 18 to 24.


• Apple’s iPhone and devices with the Android operating system were the “most desired” among likely smartphone upgraders, with Apple showing a slight lead among those age 55+ , 18 to 24, and 25 to 34.


• Women planning to get a smartphone are more likely to want an iPhone as their next device, with slightly more males preferring Android.

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Saturn's moon Rhea may have a breathable atmosphere [Future Space Colony]

Saturn's moon Rhea may have a breathable atmosphere [Future Space Colony]:
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Saturn's icy moon Rhea has an oxygen and carbon dioxide atmosphere that is very similar to Earth's. Even better, the carbon dioxide suggests there's life - and that possibly humans could breathe the air. More »

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Google Reader gets native Android app

Google Reader gets native Android app: "

We're surprised it took this long, but what good would it do to live in the past? Google Reader is now available to download as a native app for Android, care of Google Inc. itself. Multiple accounts are supported, preferences are synced, search is enabled, and since it's native, you can send to other apps (i.e. Twitter, Facebook, Gmail, Bluetooth). Should make for a better experience than the web-only client, but hey, you be the judge.

Google Reader gets native Android app originally appeared on Engadget on Wed, 01 Dec 2010 17:29:00 EST. Please see our terms for use of feeds.

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