2:09 AM
You need to get to a point where you have social proof as testimonials for your offers because that lets people know they are not the first to go out on a limb. Any sales copy will be hindered by the lack of testimonials which is why people do limited releases for their products so they can have some ready for launch time. The article below talks about a few simple to apply tips that you can use right away to get the most out of your product by getting valid testimonials from your customers.
Think about using the case study approach because they can be much more valuable than a testimonial if it is well-executed. A case study is nothing but an elaborate testimonial, with much more details added. In this situation, though, we want you to approach your customers because you want to document their experiences with your product. Yes, you may get those who could offer something less than positive, but that is quite all right because all people realize there really is no perfect product. Remember that if this approach is good enough for the largest companies on the planet, then it really should be adequate for you, too. So if you have a product or a service that is known to help your customers in a big way, then have a talk with them and see if you could get a few good case studies going.
There is no secret that there is no such thing as a perfect product.A good product is one that is constantly improving, because every product has its own set of faults. You can make a real impression on your readers if you include any negative feedback in your testimonials. Actually we could care less if the person leaving the criticism is polite or not - we will leap on the opportunity to counter the claim. Something like that sparks a positive response from people, and that is why it is worth doing. This is why online business is so much fun - we think, because stuff like this stirs the pot a little and keeps it dynamic. So put them all up there and just let it ride and go with it.
It is only natural for new visitors to your site to be able to identify with those who are represented in your testimonials. It's important that the testimonials come from similar people, facing the same kind of problems because that's how you'll get others to connect to them. People seem to trust those testimonials more strongly which they can relate to, so make sure you're not collecting testimonials from anyone and everyone but rather someone who has actually bought and used your product.
It is accurate to say that it takes more than testimonials to make sales, but you can see how powerful they are so get going with it.
Think about using the case study approach because they can be much more valuable than a testimonial if it is well-executed. A case study is nothing but an elaborate testimonial, with much more details added. In this situation, though, we want you to approach your customers because you want to document their experiences with your product. Yes, you may get those who could offer something less than positive, but that is quite all right because all people realize there really is no perfect product. Remember that if this approach is good enough for the largest companies on the planet, then it really should be adequate for you, too. So if you have a product or a service that is known to help your customers in a big way, then have a talk with them and see if you could get a few good case studies going.
There is no secret that there is no such thing as a perfect product.A good product is one that is constantly improving, because every product has its own set of faults. You can make a real impression on your readers if you include any negative feedback in your testimonials. Actually we could care less if the person leaving the criticism is polite or not - we will leap on the opportunity to counter the claim. Something like that sparks a positive response from people, and that is why it is worth doing. This is why online business is so much fun - we think, because stuff like this stirs the pot a little and keeps it dynamic. So put them all up there and just let it ride and go with it.
It is only natural for new visitors to your site to be able to identify with those who are represented in your testimonials. It's important that the testimonials come from similar people, facing the same kind of problems because that's how you'll get others to connect to them. People seem to trust those testimonials more strongly which they can relate to, so make sure you're not collecting testimonials from anyone and everyone but rather someone who has actually bought and used your product.
It is accurate to say that it takes more than testimonials to make sales, but you can see how powerful they are so get going with it.
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