[Inside AdSense] A success story made possible by AdSense

Today, we bring you a success story from India, CarDekho.com, an auto portal, who made it big in the Indian online space thanks to AdSense.

Cardekho.com is one of the top auto portals in India that assists new and used car buyers to make informed buying decisions by offering them a variety of research tools and reviews. Co-founders Amit and Anurag launched Cardekho in March 2008, like every new business venture, were struggling to monetize. Luckily, Anurag discovered AdSense and was delighted by the prospect of finding revenue without needing VC funding.

They experimented with various products and features, and found the most success using the features highlighted below:

• Filtering options help them eliminate irrelevant ads. They use this feature carefully and intelligently so they don't unnecessarily block good revenue.
• Top banner above-the-fold (beside the logo) ad placement is the top earning slot for them.
• Placing ad units in the "F pattern" helps them optimize visibility of ads.
• Showing text ads when content on the page is mostly images and image ads when content on the page is text-heavy. This helps make the page look better and improves ad visibility.
• Channels tell them how their ads are doing and how well they can perform if placed somewhere else on the site.

Because of their AdSense revenue, the CarDekho team can focus their efforts on providing useful and quality information on their website to ensure a good user experience, rather than worrying about monetization.

Amit, co-founder, shares, "AdSense is a must-have for all sites looking forward to a sustainable and profitable business model. It may not be the primary source of income as you scale your business model to earn from other sources. AdSense does add to considerable amount of revenues generated without having to worry about hiring a sales team to sell inventory...Had it not been for AdSense, CarDekho would not have come this far without VC funding."

Have a success story of your own? We'd love to here it. Fill out this form to let us know how AdSense has helped you and your business!

Posted by Sheeba Eustachius - AdSense India

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Posted By Inside AdSense Team to Inside AdSense at 1/25/2011 09:25:00 AM

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Computer Tips From A Computer Guy

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Use a Disposable Email Address Posted: 25 Jan 2011 03:48 AM PST Almost every site in the Internet asks for your email address. Most of these try to verify the email as legit by sending a verification link to the email address that must then be clicked. Overtime, this leads to an enormous amount of spam, newsletters and sales flyers. The solution to this is using a disposable email address for the random Web sites that ask for an email address. Pepbot is a disposable email service that takes the idea one step further by clicking those verification links for you. No signup is required to use Pepbot. Instead, any time you are prompted to enter an email address on a Web site, enter it as a random word @pepbot.com, like NahNahNah@pepbot.com or Me@pepbot.com. If you need to check the email sent from the Website, simply navigate to Pepbot.com and enter the random email address you used on the Web site. There is no password—the address' received email is completely public. Obviously, you should make sure no personal data is transmitted in this method. Pepbot then displays the last 10 messages sent to the email address indicated. Only 10 are received by any one address at a time. The emails self-destruct in 2 hours. To have Pepbot automatically click verification links for you, simply end your random email address with –a. So, use an address like NahNahNah-a@pepbot.com or Me-a@pepbot.com and forget about verification links all together. Pepbot is a definitely worth remembering if you are tired of receiving mountains of newsletters and spam. One drawback is the addresses cannot receive attachments, so if whatever the Web site is sending was to arrive as an attachment, it would not be salvageable. But, considering the overall value of Pepbot, this seems like a small problem, if even a problem at all. Related posts Free anonymous, temporary and disposable email address service – MintEmail Use a Disposable Email Address Verify source of an email address using Iconix eMail ID How to protect and hide your email address from spam when online Use a Cell Phone Number as an Email Address with iNumbers 3 ways to block spam and organize email in Gmail FaceBook has better messaging and new iPhone web site Copyright © 2007 Online Tech Tips. Aseem Kishore (digitalfingerprint: a59a56dce36427d83e23b501579944fcakmk1980 (74.125.94.91) ) Post from: Use a Disposable Email Address

5 Best Websites for Purchasing Your Next Computer or Tech Device Posted: 24 Jan 2011 04:15 AM PST If you can wait a couple of days for an item to ship, it's usually a much better bargain to purchase computers, computer parts and other electronics online; particularly when buying things like RAM memory modules, hard drives, and more. Some websites can save you up to 50% off of what you would pay in a local store. Newegg.com Newegg is one of the most popular computer parts websites, normally frequented by geeks and computer builders alike. Not only does Newegg offer competitive prices, but they also have an up-to-date selection on parts and accessories. Newegg customer service has been reviewed as good by most customers, and the heavy majority of the time Newegg will assist you if you want to make a return or you receive a defective item. Perhaps the strongest element of the Newegg website is their ratings system. A high percentage of Newegg customers return to the website after the purchase, and review products. If you are wondering whether or not a product is worth the purchase, often times Newegg's customer reviews can persuade you to buy, or not to buy a specific item. Newegg shipping has been quoted as being high at times, but as cheap as most of their parts are, you should still be saving money off of your local Best Buy. Newegg shipping tends to be fast as well. Tiger Direct Tiger Direct is another website that draws much of it's business off of selling computer parts. Tiger Direct is also a heavy rival to Newegg, and they do offer competitive prices. TD offers a wide selection of electronics and computer related items, but does not get the kind of reviews that Newegg gets. You will find some Newegg reviews with hundreds of customer reviews, which is rare on Tiger Direct. Aside from that, Tiger Direct is a quality website that offers computer parts for much cheaper than you would be able to find them at a local computer store. They also have some products that Newegg doesn't, which likely means that Tiger Direct gets some products through contract as Tiger Direct exclusives. Tiger Direct is normally fair about accepting returns on defective items. B&H Photo Video If you are on the market for a new digital camera or camcorder, B&H Photo Video is the place to go. They have an overly impressive selection of photography equipment, and they offer competitive prices on most items. Notably, B&H Photo Video sells other electronic items and even computers and computer parts as well. If you catch B&H while they are having a clearance sale on certain items, you may be able to get some things cheaper than Newegg. Customer service for B&H Photo Video is very good. Most of the time, they have no problem returning an item as long as it has not been used. Also, they are likely to replace any defective items that you may receive. B&H is one of the most underrated electronics retailers on the web. Amazon.com Amazon.com can often times give you the lowest possible price on an item. Because Amazon.com is made up of several sellers, they do offer a wide variety of computer equipment as well. Be sure to check the actual seller's review before hitting that Add to Cart button. Staples.com Okay, so most people know Staples as being the overpriced office store down the block. However, Staples.com is a bit different than Staples retail stores. For the most part, Staples.com prices are average, meaning that places like Newegg and Tiger Direct will be the better deal. However, when Staples runs a promo or puts an item on sale, the savings can be a great bargain. One example of this is, Staples had a $140 Samsung LCD monitor on sale for around $89.99, several months ago. Although their standard prices are nothing special, Staples' sale items are usually a steal. Once in a while, the easy button is worth pushing. Often times, Staples also has better prices online than in store. Thus, if you see an item at your local Staples store, it's wise to check the online price as well. They might even price match, so that you don't have to wait for the item to ship. Related posts How to fix USB device not recognized in Windows Change the Default Playback Sound Device in Windows 7 Change iPod, iPhone, and iPad Name How to convert or view any website on a mobile phone or device Three Basic Blackberry Tips for Beginners Find out Exactly What Hardware is in Your Windows 7 PC Computer Tips and Tricks from around the blogosphere Copyright © 2007 Online Tech Tips. Aseem Kishore (digitalfingerprint: a59a56dce36427d83e23b501579944fcakmk1980 (74.125.94.91) ) Post from: 5 Best Websites for Purchasing Your Next Computer or Tech Device

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		eHow Of The Day How to Recognize Email Identity Theft Scams by Barb Nefer Every day you probably find dozens of spam emails clogging your inbox. Among them you may see warnings that you must contact your bank to prevent your account from being frozen or that you must download information to double check a purchase you don't remember making. These are common examples of email identity theft scams. You must learn to recognize them in order to keep your personal information safe from thieves.…Keep reading More Like This How to Avoid Email Scams to Prevent Identity Theft How to Spot Email Scams Quickly and Easily How to Read My MSN Email How to Recognize Phishing How to Avoid Scams Online New On eHow How to Draw Celtic Patterns Low Abdominal Exercises How to Oil & Clean a Kuempel Chime Clock Medical Assistance Courses The Best Lobster Restaurants in Rockland, Maine		Advertisement Featured Member Articles MarlaineMarie from The Universe! wrote: How to Make An Ice Cream Topping That Hardens How to Make More Out Of A Box Of Rice Mix How to Make Perfect Long Cooking Rice You Should Follow Us!

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[Owen Abroad] Born to shine

Born to shine 25 January, 2011 Save the Children has today published a new report, No Child Born to Die: Closing the Gaps. It is accompanied by an excellent new video which is well worth two and a half minutes of your time: Eight million children die each year before their fifth birthday, mainly of easily preventable and treatable diseases. About 1.6 million children under five die of pneumonia, and 1.3 million of diarrheoal diseases. These diseases two account for three times as many deaths as malaria and HIV combined. Save the Children are right to highlight the success of vaccines to combat these preventable deaths. And they are right to emphasize the need for donors to give enough money to the Global Alliance for Vaccination and Immunization (GAVI) to enable it to fund more vaccinations. GAVI says that it needs $500m a year more to enable it to provide existing and new vaccines. Donors should come to the London meeting in June 2011 ready to pledge it. I am not however persuaded by SCF's call to "bring down vaccine prices". They should be careful what they wish for. If prices for vaccines used in developing countries are too low, pharmaceutical companies are less likely to develop new vaccines for diseases predominantly in developing countries and less likely to manufacture such vaccines in large quantities. If anything, we should be trying to sustain vaccine prices at a reasonable level which provides a decent return to vaccine manufacturers who get involved in these markets. I have no quibble with any measures to reduce the actual cost of those vaccines (eg by reducing unnecessary regulation or by reducing uncertainty) but it would be unwise of donors to use their monopsony purchasing power to make the production of vaccines for developing countries more unattractive for pharmaceutical companies. We want vaccines to be affordable, but it is likely that subsidies are a better way for donors to do this than by limiting the economic value of this market. The SCF is also wrong to call for an end to health worker recruitment by developed countries from developing countries. First, we do not know whether this kind of migration reduces or increases the number of health workers in developing countries. There is a positive relationship between the number of African health workers inside a particular country and the number of health workers from that country working abroad, which suggests that the opportunity to emigrate may play a role in recruiting more people to the health professions, more than compensating for the number of people who end up emigrating. Second, this kind of regulation is not an effective way of influencing the migration choices of skilled workers: we should instead be asking how the health system would need to change for them to want to stay. Third, this treats health workers as a human resource not as human beings. Why should they be denied the opportunity to make their own lives better, if that is what they choose to do? Not every country is constrained by lack of money; but some clearly are. Ethiopia, where I live, is a case in point. Health spending per person is about $30 per person per year; and of that, the government spending is about $17 per person. With a committed Minister, the government has achieved an extraordinary amount with very little money, especially through the introduction of health extension workers, but they could clearly do so much more if they had more money to spend. Save the Children is absolutely right to call for long-term commitments of funding for health systems to enable governments to increase these basic health services. Well done to Save the Children for starting this campaign: it is a global scandal that so many children die of easily preventable and treatable diseases. As Save the Children rightly says, we should mobilise funding for vaccines and improve the provision of long-term funding for health systems. See the post online, read comments by others, or add your comments. Unsubscribe | Subscribe | RSS

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