1:22 AM
Ever since Google has been around, there have been folks who attempt to manipulate it frequently through "black-hat" strategies. But , As each search engine becomes increasingly sophisticated, it's always best to assume that Google has an idea when it's being manipulated---and recognize that it metes out severe punishment (called the "sandbox") for offenders.
Hence, do not fall for the "systems" that gloat about overnight success with just "discovered" systems that will outsmart Google, Yahoo and the other Search Engines. You'll just be squandering your money and, worse yet, gambling with your web building efforts.
Never take your eye off your goal: getting to the top of Google---and staying there.
Here are 2 significant SEO tips.
1. Build Back Links Over Time Not Overnite
Back links are now, and always have been, an important element of SEO and the name of the game is doubtlessly to build more links than your competitors. Master web builders spend a large amount of their effort and time chasing back links by writing articles and posting unique versions of them to dozens or more free article submission sites.
Now, the thing to remember here is that search engines probably have a good idea what is a reasonable period of time to get a particular number of links naturally. A brand new site will often get a scattering initially, not thousands all at one time.
If you use a service that guarantees thousands of links instantly, and you employ it on a new web site, how natural is it for a new site to get so many links so quickly? Unless your web site is being reported on by major media sites, commanding the front page of the most important social bookmarking sites and being discussed across an awful lot of blogs, the search engines know that no brand spanking new site immediately gets so many links.
Therefore , in the race to get to the top of Google, steady and consistent wins the race every time.
If you are using an article promotion service to post your articles to dozens or more article directory websites or blogs, set the quantity of daily submissions so that the article will post over a period of 60 days or so.
2. Vary The Anchor Text
Anchor text is the keyword or key phrase in a link that, when clicked, will take the visitor to a particular web page.
Google's ranking routine pays very close attention to anchor text. The more important it is to the page to which it is linked, the better.
When you post articles to a directory, you will always find at the bottom of the article a writer resource area where you are allowed to build at least 2 back links to your website. One should go to your home page and the other to a relevant internal page, each with keyword focused anchor text.
Many new article writers don't understand what anchor text is so they foolishly employ a phrase like "click" or "click here" as their anchor text rather than a keyword that's on one of the pages it wants to get a back link to.
Nonetheless, there's a mistake more experienced article so-called marketing pros regularly make. They always use the same anchor text rather than varying it. It's a simple mistake to make but even simpler to avoid. Simply use a tool like the free Google Adwords Keyword Tool to discover similar keywords that searchers will naturally use, then change the anchor text with a few of these keywords.
Hence, do not fall for the "systems" that gloat about overnight success with just "discovered" systems that will outsmart Google, Yahoo and the other Search Engines. You'll just be squandering your money and, worse yet, gambling with your web building efforts.
Never take your eye off your goal: getting to the top of Google---and staying there.
Here are 2 significant SEO tips.
1. Build Back Links Over Time Not Overnite
Back links are now, and always have been, an important element of SEO and the name of the game is doubtlessly to build more links than your competitors. Master web builders spend a large amount of their effort and time chasing back links by writing articles and posting unique versions of them to dozens or more free article submission sites.
Now, the thing to remember here is that search engines probably have a good idea what is a reasonable period of time to get a particular number of links naturally. A brand new site will often get a scattering initially, not thousands all at one time.
If you use a service that guarantees thousands of links instantly, and you employ it on a new web site, how natural is it for a new site to get so many links so quickly? Unless your web site is being reported on by major media sites, commanding the front page of the most important social bookmarking sites and being discussed across an awful lot of blogs, the search engines know that no brand spanking new site immediately gets so many links.
Therefore , in the race to get to the top of Google, steady and consistent wins the race every time.
If you are using an article promotion service to post your articles to dozens or more article directory websites or blogs, set the quantity of daily submissions so that the article will post over a period of 60 days or so.
2. Vary The Anchor Text
Anchor text is the keyword or key phrase in a link that, when clicked, will take the visitor to a particular web page.
Google's ranking routine pays very close attention to anchor text. The more important it is to the page to which it is linked, the better.
When you post articles to a directory, you will always find at the bottom of the article a writer resource area where you are allowed to build at least 2 back links to your website. One should go to your home page and the other to a relevant internal page, each with keyword focused anchor text.
Many new article writers don't understand what anchor text is so they foolishly employ a phrase like "click" or "click here" as their anchor text rather than a keyword that's on one of the pages it wants to get a back link to.
Nonetheless, there's a mistake more experienced article so-called marketing pros regularly make. They always use the same anchor text rather than varying it. It's a simple mistake to make but even simpler to avoid. Simply use a tool like the free Google Adwords Keyword Tool to discover similar keywords that searchers will naturally use, then change the anchor text with a few of these keywords.
About the Author:
One of the most vital S.E.O techniques for gaining lots of important back links is to regularly post to free article submission directories. Article marketing is a great white hat means of promoting your web site, getting traffic, and building vital back links through article submission websites.
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