1:55 AM
It is mostly the case in small business, that there are issues that arise with deciding where to best spend budget. While there is almost always a strong case for bringing a professional SEO consultant on board when it comes to Search Engine Optimisation. Engaging a professional to do, at a bare minimum, a site overhaul to give your website the best possibility to rank well in search engines, there is also the realisation that expensive SEO costs, may restrain maintaining a full time SEO Consultant on a continuing basis. So I've created a guide to 3 free tools that any home business owner can utilise to help towards working on your search engine optimization tasks.
TOOL 1 - Google Analytics.
For most website owners they rarely ever really understand the value of their site, or how effective it is at captivating and keeping web visitors. Have you wondered how many people visit your site? How they arrived there? How long they were on your website and how many pages they viewed? How much direct traffic vs search site traffic you are getting? Don't worry if you said no, I'll introduce you to a free tool to assist you to find out all this useful information and more.
Install Google Analytics on your website by enrolling and following the instructions.
TOOL 2 - Keyword Analysis Tool.
When you have analytics installed, you actually need to concentrate on what keywords you'll be optimising your internet site for. The easiest way to do this is a quick brainstorming session. If you were a purchaser, what keywords would you type into google to find your business? Write these down. When you have some starter keywords, head over to Google Keyword Research Tool and follow directions. You'll need to type in keyword/s and google will help you come up with possible differences that'll be suitable for your internet site. The best part is that it even provides predicted search volumes so you know how popular a keyword is. Another great piece of info here is the extremely competitive rating that is applied to tell you how competitive certain keywords are. Just remember the traffic statistics are "estimates" so take them into account but don't always trust everything you read.
TOOL 3 - SEO For Firefox Extension.
If you're a Firefox user (and you should be) then a wonderful tool to install and use is the SEO Book SEO for Firefox Extension. It is a smashing tool which lets you view competition analysis information efficiently while you are viewing the web. If you have an interest in what your competitors are doing and how difficult it could be to beat them, then stop wondering and start discovering. With all of these stats within easy reach, calls on what areas you need to challenge hardest in to reach your SEO targets are far easier than they once were.
TOOL 1 - Google Analytics.
For most website owners they rarely ever really understand the value of their site, or how effective it is at captivating and keeping web visitors. Have you wondered how many people visit your site? How they arrived there? How long they were on your website and how many pages they viewed? How much direct traffic vs search site traffic you are getting? Don't worry if you said no, I'll introduce you to a free tool to assist you to find out all this useful information and more.
Install Google Analytics on your website by enrolling and following the instructions.
TOOL 2 - Keyword Analysis Tool.
When you have analytics installed, you actually need to concentrate on what keywords you'll be optimising your internet site for. The easiest way to do this is a quick brainstorming session. If you were a purchaser, what keywords would you type into google to find your business? Write these down. When you have some starter keywords, head over to Google Keyword Research Tool and follow directions. You'll need to type in keyword/s and google will help you come up with possible differences that'll be suitable for your internet site. The best part is that it even provides predicted search volumes so you know how popular a keyword is. Another great piece of info here is the extremely competitive rating that is applied to tell you how competitive certain keywords are. Just remember the traffic statistics are "estimates" so take them into account but don't always trust everything you read.
TOOL 3 - SEO For Firefox Extension.
If you're a Firefox user (and you should be) then a wonderful tool to install and use is the SEO Book SEO for Firefox Extension. It is a smashing tool which lets you view competition analysis information efficiently while you are viewing the web. If you have an interest in what your competitors are doing and how difficult it could be to beat them, then stop wondering and start discovering. With all of these stats within easy reach, calls on what areas you need to challenge hardest in to reach your SEO targets are far easier than they once were.
About the Author:
If you're looking for an efficient, results driven and reasonable SEO Consultant who can achieve the results you need, then Bright Biz is the business for you. Offering a large range of the best SEO Packages they can also tailor a specially designed package to suit your business.
0 comments:
Post a Comment