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One of the better ways to improve your relationship with your customer is through customer surveys. It also gives you the chance to raise questions and gather new info that can help your enterprise expand. Irrespective of the size of your business, customer surveys should be an important part of your business marketing plan.
A survey can take many shapes. It can be as simple as a postcard sent to each shopper along with their receipt or as all-inclusive as a page-long questionnaire that is filled out during an appointment at your office or business.
It's simple to make a client survey that can expand the conversation with your customers. There are several templates available on the internet to choose from, or you may choose to work with a marketing agency to make sure you get the proper questions for your business.
Three main approaches to survey your clients are:
1) Paper-based. This creates the opportunity to collect email addresses as well if you have not already done so.
2) Phone-based. In addition to obtaining the answers to the standard questions, there's also the possibility for your telephone survey service to ask further questions or get more free-form views.
3) internet based. Assuming you already have your customer's email address, this may be an efficient way to ask your customers to finish a survey on-line. Most online survey tools will summarize and tabulate the results for you.
Again, regardless of the approach, invest time in getting the questions right. A customer survey service agency can ensure questions are objective, including both closed- and open-ended questions that are successful in securing relevant info.
From a consumer relationship viewpoint, doing good customer surveys regularly lets the customer know that you care about their opinion and their business with you. A positive benefit, in addition to you learning more about what they think, is that you made your client feel important and more likely to "spread the word" about your service to friends and co-workers.
A survey can take many shapes. It can be as simple as a postcard sent to each shopper along with their receipt or as all-inclusive as a page-long questionnaire that is filled out during an appointment at your office or business.
It's simple to make a client survey that can expand the conversation with your customers. There are several templates available on the internet to choose from, or you may choose to work with a marketing agency to make sure you get the proper questions for your business.
Three main approaches to survey your clients are:
1) Paper-based. This creates the opportunity to collect email addresses as well if you have not already done so.
2) Phone-based. In addition to obtaining the answers to the standard questions, there's also the possibility for your telephone survey service to ask further questions or get more free-form views.
3) internet based. Assuming you already have your customer's email address, this may be an efficient way to ask your customers to finish a survey on-line. Most online survey tools will summarize and tabulate the results for you.
Again, regardless of the approach, invest time in getting the questions right. A customer survey service agency can ensure questions are objective, including both closed- and open-ended questions that are successful in securing relevant info.
From a consumer relationship viewpoint, doing good customer surveys regularly lets the customer know that you care about their opinion and their business with you. A positive benefit, in addition to you learning more about what they think, is that you made your client feel important and more likely to "spread the word" about your service to friends and co-workers.
About the Author:
Louie Pateropoulos is president of OnTarget Research, A Toronto-based market research company specializing in marketing research and customer surveys.
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