Initial Details of Third Party Mobile Banking Unveiled: ProPakistani

Initial Details of Third Party Mobile Banking Unveiled
BZU Students / Officials to Get Discounted EVO Services
SZABIST Students Win Digital Marketing Competition
SideKick Web Banners Introduced in Pakistan

Initial Details of Third Party Mobile Banking Unveiled

Posted: 09 Apr 2011 12:11 PM PDT

Initial Details of Third Party Mobile Banking Unveiled is a post from: ProPakistani

We first heard of Third Party Solution for Mobile Banking in November 2009, when Pakistan Telecommunication Authority and State Bank of Pakistan jointly announced the proposed formation of unified regulatory framework for Third Party Solution Provider (TPSP) system for enhancing mobile banking in the country.

During the while, there went various meetings, conferences and announcements regarding the upcoming system. Latest of these was a news that surfaced just last month when Dr. Yaseen, Chairman PTA announced that regulation for Third Party Solution for Mobile Banking will be finalized by year end.

In his recent post on personal blog, Dr. Yaseen has unveiled various details of this third party solution, according to which, a proposition is being reached where all cellular companies will be able to offering mobile banking services to their customers, regardless of the bank these customers have account with.

Meaning that, it won't be hard for customers to manage their Citi bank accounts (or account in any other bank) with their Ufone connections. And even if they opt for Mobile Number Portability and move to Telenor (or any other network), their Citi Bank account will still be managed by mobile phone, smoothly.

Dr. Yaseen explains this in following words:

Consumers belonging to any bank and mobile operator would have the freedom of managing their finances when and where they want.

This means that all banks and mobile operators would be able to connect with each other resulting in a situation where any bank customer can access their accounts, transfer funds, and interact with all other bank customer using mobile connection.

This system is named as Mobile Payment Service Providers or MPSP.

Check below image for further elaboration:

Block Diagram of the TPS Model

image4 Initial Details of Third Party Mobile Banking Unveiled

Security is going to remain the primary concern for the regulators. But that would easily be managed by having multiple layered security checks through encrypted SMS channels.

We are yet to hear more details on the system, to get a clearer picture. But for now, we can see this system very useful for the end user, creating more opportunities for both the cellular companies and the banks. At the same time, customer will be more enabled after this with 24/7 access to their bank account from mobile phones.

I am sure this system will be warmly welcomed by all the banks and cellular companies, except of those who have already invested millions of rupees in getting their mobile commerce solutions.

Telenor for instance, has heavily invested (both the money and time) to get its Easypaisa streamlined. They have successfully transacted over Rs. 20 billion with 9.9 million transactions till December 2010.

UBL omni is another notable product, which has gained popularity over the time.

In other words, there might be a slight chance of conflict of interest for both the operators and banks. But again, let's wait for more details to come in to have a clearer outcome of this proposed third party solution for mobile banking services.

This posting includes an audio/video/photo media file: Download Now

BZU Students / Officials to Get Discounted EVO Services

Posted: 09 Apr 2011 11:27 AM PDT

BZU Students / Officials to Get Discounted EVO Services is a post from: ProPakistani

PTCL has signed an agreement with Bahauddin Zakariya University, Multan, which will enable Bahauddin Zakariya University students, staff, faculty and university administration to avail PTCL's EVO services at discounted prices.

According to the agreement, Bahauddin Zakariya University students / officials can get EVO devices at 50 percent discount rate, i.e. Rs. 2,000 instead of regular Rs. 4,000 first up charges.

Similarly, monthly EVO charges will be deducted at Rs. 1,250 instead of regular Rs. 2,000 charges per month.

PTCL EVO has signed similar agreement with various other organizations, including universities, medical colleges and government institutions.

Students of other national universities can also push their administration to sign similar agreement with PTCL, so that such discounts are made available for them as well.

Via PTCL Workers

SZABIST Students Win Digital Marketing Competition

Posted: 09 Apr 2011 04:52 AM PDT

SZABIST Students Win Digital Marketing Competition is a post from: ProPakistani

DM300x250 SZABIST Students Win Digital Marketing Competition A team from SZABIST has won the Grand Finale of Digital Minds, a digital marketing competition organization by "Symmetry Digital", in an event held recently in Karachi.

SZABIST team won the title of "Digital Minds, 2010" and a cash prize of Rs. 100,000 for their project "Out Of The Dabba".

The second and third positions were secured by teams from the Institute Of Business Management, "Team Boomerang" and "The CZARS", respectively.

Total prize money of PKR 175,000 was distributed amongst the winners.

Digital Minds was an inter university competition that aimed to educate about the importance and emergence of digital mediums at grass root levels.

The event comprised of corporate guests from the marketing industry and students from the participating institutes. The evening comprised of a speech from the COO of Symmetry Digital, Mr. Adil Ahmed. He welcomed the guests and students and gave a brief intro for Digital Minds. He also acknowledged the students as "the brave ones for stepping up and being part of this one of a kind competition", considering that this industry is still growing.

The event moved forward to a panel discussion between Industry representatives Mr. Noman Shamim (Marketing Manager – Qubee), Mr. Mohsin Jaffery (Owner Zumbeel.net and Lane 12) and Mr. Adnan Sheikhani (Head of Strategy – Helium), and the students in which they discussed the thoughtful usage of digital and social mediums. Mementos were presented to the panelists by Mr. Sarocsh Ahmed, CFO of Symmetry Digital.

SideKick Web Banners Introduced in Pakistan

Posted: 09 Apr 2011 04:42 AM PDT

SideKick Web Banners Introduced in Pakistan is a post from: ProPakistani

eTechsol, a digital advertising firm, has announced the launch of sidekick web banners in the country.

In sidekick format when user rollovers the banner, the entire page scrolls to the left revealing a microsite (rich media ad) in the wings.

Media firm has said that sidekick banners are capable of expanding horizontally to ensure maximum user interaction with the brands.

"The beauty of the Sidekick Banner is that the user doesn't need to move away from the site, so the publisher also benefits from retaining the user on their page", said a statement sent by eTechsol.

eTechsol claims that it was the 1^st digital media agency of Pakistan, established in year 2000. Agency says that it has executed many display ad campaigns in year 2001 and introduced first rich media MP3 interactive creative asset in local market in year 2008 for Zong Music Channel Campaign.