[Inside AdSense] New features now available in the new AdSense interface

Since our post announcing the open beta of the new AdSense interface,
we've been working on a few additional features, listening closely to
your feedback about how we can continue to improve. We're very
excited to announce a few changes that will further enhance your
AdSense account management experience:

1. We've changed the default metrics shown on the Home and
Performance reports pages based on strong feedback that most of you
prefer to view your earnings at the page level rather than by ad unit.
As a result, we've switched back to page level metrics, and those of
you who wish to see ad unit CTR and other ad unit level metrics can
now do so under the Performance reports tab.
2. The Allow and block ads drop-down selector, which lets you see
your blocking features by product, has been updated to call out the
product name. This makes the interface a lot more clear for those of
you using multiple products.
3. Ad unit impressions and queries have been renamed 'Ad requests'
to better describe how this statistic is used for AdSense for content,
AdSense for search, and other products. An ad request is recorded each
time an ad unit on your site requests ads from Google's servers (for
content ads) or a search query is made (for search ads). We report an
ad request each time a request was sent, even if no ads were returned
and public service ads, backup ads, or no ads were displayed instead.
4. Based on feedback, we've updated the terms found under the Ad
types section of your Performance reports to include text, image, rich
media, animated image, and flash. Previously, rich media ads were
referred to as HTML and animated image was called dynamic image.
5. For publishers using our AdSense for games and AdSense for video
products, you can now create and edit channels and see reporting for
these products. Learn more about AdSense for games and AdSense for
video.

Thanks again for all of your great feedback. We'll let you know as we
continue to roll out new features. In the meantime, keep the comments
coming on the blog or in this Forum discussion!

Posted by Vincent Zanotti and Guillaume Ryder - AdSense Engineering

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Posted By Inside AdSense Team to Inside AdSense at 1/12/2011 09:25:00
AM

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